About ifurniture
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About ifurniture


ifurniture is a revolutionary new business model; we name it furniture 2.0.

We started from Y2004 from Auckland, New Zealand and until now we have:

  • The biggest furniture showroom in NZ. 4000+ sqm furniture showroom in our Auckland shop.
  • The biggest furniture product range in NZ. More than 2000 products.
  • The biggest Saving in NZ. It guaranteed the best price in NZ by beating any lower price by 10% on the same stocked item.
  • Genuine after-sales service in NZ's furniture industry. 7 Days money back guaranteed (T&C applied).
  • #1 Traffic furniture website in NZ. 

We take this to be our slogan: Better, Cheaper, Smarter! We are supplying the market with good quality and stylish furniture at a fantastic price. Here, nearly all furniture is below half of the marketing price; some are even about 1/3 to 1/4 of the market price.

Sometimes people show them the same thing selling at ifurniture at $199, but the other shops selling at $549 say 'Cheap imitation.' But the fact is they are all the same. Same factory. Same model. Maybe the difference is that ifurniture paid slightly more to improve the package.

Yes, we are running at an unbelievable low margin. But we are much much more efficient than our competitors. We dare to challenge any players in the industry, no matter in which country.

We believe we will finally bring some remarkable changes to this very traditional industry.

Yes, we are a 100% NZ owned business.

Now we have Auckland, Hamilton and Christchurch branches in New Zealand. We're also expanding our operation to Canada and planning to start our North America project and finally grow globally.

To visit us, please check our store/warehouse locations and opening hours.